Over 100 Years of Caramel Tradition
1909
The Invention
In the little town of Werther, Germany in 1909, the confectioner Gustav Nebel created the now iconic Butter Candy recipe. He took fresh cream, real butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the now globally famous Butter Candy. Much has changed since then – and some things have stayed exactly the same as they’ve always been.
1985
The Popular Brand That Unites Generations
The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
1992
Werther's launches in the UK
With the original recipe from 1909, Werther's Original launches in the United Kingdom
2007
The sugar-free alternative
The classic Werther's Original Butter Candy, now also available Sugar-Free
2020
International Bestseller Among Storck Brands
Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most widely distributed brands.
2024
Experience the indulgence of Werther’s Original in a completely new way
Introducing Werther’s Original Blissful Bites. Available in three different flavour varieties: Crunchy Malt, Chocolate Cookie and Blueberry Açaí. With a crunchy, chocolatey or fruity flavour centre covered in smooth and creamy Werther’s caramel, Blissful Bites are the new way to experience Werther’s Original.
Today’s Werther’s Original
The irresistible caramel hard candy created by Gustav Nebel over 100 years ago is still, to this day, one of the most popular and best selling caramel candies in the world. In fact, people in over 100 countries consider it a favorite, making Werther’s Original the most international of the Storck family of brands.
In 2010, the Karamell-Küche presented by Werther's Original in Epcot® at the Walt Disney World® Resort was established.
Luckily, some things never change – each caramel creation is made with loving care and proudly bears the Werther’s Original name.
